AIR NEW ZEALAND
Date: November 2020
Scope: Print & Creative Direction
This campaign was done for Air New Zealand in hopes to increase tourism by encouraging people to travel off the map in New Zealand. One of the reasons people are hesitant to travel is because they are afraid of getting lost. The objective here is to reassure people that sometimes getting lost is okay, and that it will help you grow as a human. Being able to travel without the burden of strict travel plans can give you a clearer sense of self, mind and purpose.
It was important that I represented New Zealand's diverse landscape through this campaign to attract people to its natural beauty. The print ads maintain a simplicity that conveys a strong supporting message, hopefully inspiring people to get out there and get lost.
Location: Busy Transit areas
This interactive screen would be set up around common bus routes and transit areas to give people an idea of the sight-seeing opportunities in New Zealand. The screen gives the option of choosing from coastal, glaciers, jungle or city and then provides a brief description of what they can expect. Those who take transit routes daily to get to work or school often live very busy lives, always sticking to strict schedules with no time to plan for a vacation. This campaign would hopefully make an impression on them and encourage them to travel to New Zealand to find some clarity.