Bar Chica is a trendy Spanish tapas bar located in Toronto’s King West neighbourhood. Inspired by the lively bars of Spain, Chica is where good company meets playful flavours and bold sips in an effortlessly cool atmosphere. It offers a variety of shareable tapas, craft cocktails, and serves as a go-to late-night hangout spot.
The Chica rebrand caters to the young and outgoing crowd of the King & Queen West neighbourhoods. With bright colours, bold fonts and graphics that stop people in their tracks, this Chica is impossible to ignore.
MOODBOARD
NEW BRANDING
Chica's refreshed identity blends bold minimalism with a touch of Spanish warmth. The custom logo, built from thick geometric letterforms, delivers a playful energy with a punch of attitude. Drawing inspiration from the Spanish landscape and traditional ceramics, the colour palette feels both rich and vibrant. Slick typefaces are paired with hand-drawn elements, creating a beautiful visual language that is clean, minimal, but never quiet.
