The Coffee Party is a morning event series that combines coffee, music, and a sober-focused approach to health and wellness. The space is curated to meet like-minded people, vibe to incredible DJ sets, and embrace connection and good energy — all without the Sunday scaries. Launched in late 2024 in Toronto, it has quickly redefined the city's social scene by offering an alternative to traditional nightlife where individuals can connect without the presence of alcohol. The Coffee Party has recently expanded to Miami and aims to curate more events globally in cities like Montreal, New York, Chicago and more.
The branding and visual identity captures the brand’s upbeat and inclusive spirit in a cool and modern way. From social media assets to on-site signage and branded merch, every touchpoint was designed to evoke joy, community, and intentional connection—turning early mornings into the most exciting part of the day.
LOGO + BRANDING
The logo is clean, playful, and a strong example of character-driven branding. The custom characters gives the logo personality while remaining legible and modern. The rounded, soft lettering keeps the logo friendly and informal, while the bold use of black and white creates a striking, high-contrast look. Warm neutral colours are paired with pops of pastel to reflect energy, warmth, and wellness
BRAND MASCOT
Meet ‘Brewster’, the brand mascot who loves mornings, dancing, and re-upping on coffee. Brewster is used as a brand mark to connect to the audience in a memorable and fun way, and embodies the brand's personality and values.
SOCIAL FLYERS
