Date: December 2020
Scope: Branding & Web Design
Gardenia Motel is a branding concept created for an upcoming chic, upscale and artsy boutique motel. Located at a campground in Prince Edward County, the motel is a special space for friends and families to enjoy a beautiful getaway right by the lake. Surrounded by fresh farm fields, gardens, artisan markets and sandbanks park, the space is sure to feel more like a home than just a room.
The name "Gardenia" represents the beautiful gardens and wildflowers that surround the area of the boutique motel. I chose to add a floral garland to give the logo a unique, artsy look.
The website gives an informative look into what you can expect from the motel such as the type of rooms, the campground and the views. The rooms are named after the type of flowers located in Prince Edward County and creates a fun and memorable experience for the guests.